HONG FU GROUP
Southeast Asia's No. 1 Porcupine Date BrandPorcupine Date LEADING BRAND
Over 15 Years of Expertise in Porcupine Date
Integrity First. Quality Always.
Integrity First. Quality Always.
Choose Integrity.
Integrity Chooses Hong Fu.
Integrity Chooses Hong Fu.
Build business with integrity · Win trust with proven quality
SCROLL
Brand strength · Trustworthy
BRAND STRENGTH
Over 15 years of dedicated experience,
rooted in nature, quality and integrity.
Building a brand you can trust.
15+
Professional experience
More than 15 years of expertise in
the Porcupine Date industry
the Porcupine Date industry
13
Covering states
Sales network covering
all 13 states in Malaysia
all 13 states in Malaysia
30+
Partner Locations
Our network spans herbal retailers,
confinement centres, beauty care providers and
industry partners.
confinement centres, beauty care providers and
industry partners.
15+
Country and region
Sales network throughout
15 countries and regions
15 countries and regions
Hundreds+
Partners
Growing together,
Building the future
together.
Building the future
together.
Multiple items
International Certifications and Honors
Won multiple international certifications,
Corporate awards and brand honors
Corporate awards and brand honors
More than fifteen years,
What we insist on is not just quality;
It is the trust that every customer has in Hong Fu.
IAbout Hong Fu
Focus on Porcupine Date field for more than ten years
Insist on nature · Insist on quality · Insist on integrity
Trust is earned through over a decade of consistent quality—not flashy promotion.
For over a decade, we have carefully selected natural Porcupine Date, upheld strict quality standards, and preserved its natural value for every customer.
Along the way, we have always upheld the "Build a business with integrity and win trust with quality" —our guiding philosophy—has earned lasting trust through professionalism, responsibility, and consistency.
IIOur Core Values
Our core values
Integrity First
Integrity in every detail • Trust in every relationship • Care in everything we do
Noble & Elegant
Refined quality • Thoughtful presentation • Meaningful gifting
A Healthier Future
Natural wellness • Family care • A better tomorrow
Going Global
Rooted in Malaysia • Expanding across Asia • Connecting with the world
IIITHE ORIGIN OF PORCUPINE DATES
Why is Porcupine Date so precious?
Natural treasures nurtured by nature over the years
Porcupines live in pristine forests, feeding mainly on roots, bark, and native plants.
Over time, some porcupines naturally form Porcupine Date crystals. Each one differs in appearance, colour, and quality according to its environment, diet, and formation period—making it exceptionally rare.
Hong Fu carefully selects this rare natural gift for people who value healthy living.
Six health values
✦Antioxidant support
✦Traditionally used to clear internal heat and support detoxification
✦Helps reduce inflammation and support recovery from infection
✦Supports cell renewal
✦Supports immunity
✦General wellness support
IVBRAND ACTIVITIES
Brand News
Capturing every moment worth sharing
Hong Fu supports the health industry while remaining actively connected with communities, partners, and customers through events, charitable initiatives, business exchanges, and community outreach.
Every activity reflects our core values of natural wellness, integrity, and quality—marking another step in our growth.
As a trusted brand, we deliver quality products and build lasting relationships with families.
Every step of growth,
comes from every encounter.
Hong Fu will keep promoting natural wellness through brand, health, and community initiatives.
View more brand news →
VGlobal Footprint
A global presence spanning over 15 countries and regions
Use integrity as a bridge to deliver health to every corner of the world
France
Switzerland
China
South Korea
Hawaii
Italy
Myanmar
Australia
Malaysia
Thailand
Singapore
Vietnam
Cambodia
Philippines
Hong Kong
Taiwan
New Zealand
◇Our footprints are everywhere◇
🇲🇾Malaysia
🇸🇬Singapore
🇻🇳Vietnam
🇵🇭Philippines
🇲🇲Myanmar
🇰🇭Cambodia
🇹🇭Thailand
🇭🇰Hong Kong
🇨🇳China
🇰🇷South Korea
🇹🇼Taiwan
🇦🇺Australia
🇳🇿New Zealand
🇫🇷France
🇨🇭Switzerland
🇮🇹Italy
🇺🇸Hawaii
In the future, Hong Fu will continue to expand to more countries and regions
Bring the concept of natural health to more families
Bring the concept of natural health to more families
VIHonours & Certifications
A Legacy of Trust · Honored for Excellence
Awarded over 15 international certifications, corporate honors, and leading media endorsements
At Hong Fu, integrity is at the core of everything we do. We build trust through uncompromising quality, earning recognition from customers, industry authorities, commercial partners, and leading media outlets worldwide.
Every award is more than just a celebration of our past achievements—it is a testament to our ongoing commitment to excellence and integrity."
15+ Honors | Legacy of Brand Strength
Explore the certifications, corporate awards, leadership honors, and media recognition earned by Hong Fu
Our achievements grow, and our pursuit of excellence never stops
01｜Integrity Brand·Quality Certification
Upholding integrity to earn the trust of consumers and industry peers
Top 500 Consumer-Certified Brand AwardMalaysia Consumer Certification Integrity Brand Award
IAQ International Five-Star Brand CertificationInternational 5-Star Brand
IAQ Best Consumer Choice Platinum AwardConsumers’ preferred platinum brand
SME Integrity Leadership AwardIntegrity Leadership Award
02｜Brand Honors Industry Recognition
Translating brand values into industry-wide recognition
Annual Integrity Brand Award 2022Annual Integrity Brand Award 2022
Sun Yat-sen Foundation 2022 Brand Award · Southeast Asia Brand Award
Outstanding Achievement Award 2022Outstanding Achievement Award 2022
03｜Business and Leadership Honors
Reflecting organizational growth and executive leadership.
Malaysian Millennial Business Leaders
2021 Malaysia’s Outstanding Young Chinese Business Leaders
Malaysia’s Top 50 Outstanding Leaders Award
Top 100 New Influential People in Malaysia
Annual Integrity Enterprise World Model Celebrity Award
04｜Global Recognition & Media Coverage
Dedication of our founder beyond the brand.
BritishpediaSuccessful People in Malaysia · 4th Edition
Featured Interview in Fengcai Magazine
Sin Chew Daily Corporate Celebrities Biography Collection Series
Featured across major media and industry platforms
VIICustomer Reviews
Real Stories · Trusted Voices
The trust of customers worldwide inspires everything we do.
Celebrity Endorsements · A Legacy of Trust
CELEBRITY & LEADER RECOMMENDATIONS
Recognition from industry leaders and public figures highlights our commitment to product excellence, integrity, and natural wellness."
Stay natural
We source premium, natural Porcupine Date to preserve its authentic purity and benefits
Unwavering Integrity
Over 15 years of ethical practices have earned us lasting customer trust.
Proven Endorsements
Endorsements from public figures reflect long-standing confidence in our brand and products.
Each endorsement represents more than just influence—it
reflects genuine trust and belief in the Hong Fu brand
reflects genuine trust and belief in the Hong Fu brand
Long-term commitment builds trust. Genuine experience earns endorsements
.jpeg)
Southeast Asia’s Leading Porcupine Date Brand
SOUTHEAST ASIA'S NO. 1
PORCUPINE DATE BRAND
PORCUPINE DATE BRAND
Integrity is more than a core value—it is our promise to every family.
Built on Integrity · Trusted for Quality